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Are You Collecting the Right Data to Inform Your Decisions?

Joumana Zeid November 12, 2020

Published under: Decision Making Process, Tools

How much data should you and your team collect before making a decision? How do you determine the right data to collect? I used to be in the camp of “only collect data that can impact your decision”. Would you change your decision based on…
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Conjoint Analysis: A Tool for Evaluating Product Attributes

Joumana Zeid September 21, 2020

Published under: Tools

Imagine you’re developing a new drug and you’re trying to understand if physicians would adopt this new drug with a different route of administration. For example, how likely are they to prescribe a new oral drug for a disease when there are currently approved injectable…
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